2019 D&AD NEW BLOOD AWARDS SUBMISSION
Introducing Bacardi Nonstop Summer — a global experience featuring worldwide dance parties, a live-streamed playlist, self-powered dance floors, and other interactive technologies.
AD/VO: Amrit Sahni | CW: Nick Waddell | XD: Ray Zhang | ST: Chorong Kim | CBM: Ashley Devereux
CONCEPT VIDEO
SUMMER-LONG MUSIC
nonstop summer playlist
From the beginning to the end of summer, Bacardi will livestream a ubiquitous nonstop summer playlist, featuring established and up-and-coming artists.
LIVESTREAMED PERFORMANCES
The playlist will feature pre-selected songs as well as live performances, seamlessly rolled into a single set of uninterrupted music.
streaming winners
When the streaming participation reaches a certain threshold, randomly selected listeners will be given the chance to attend an upcoming nonstop summer party of their choosing.
THE LAUNCH
GLOBAL DANCE PARTies
The Bacardí Nonstop Summer will kickoff with a series of dance parties all over the world, spanning from Miami to Tokyo.
THE EXPERIENCE
party boats and photo booths
The party venues will be designed to reflect the ongoing nature of the nonstop summer experience. Party boats will be serving up drinks, and photo booths will provide perfect opportunities for participants to capture those unforgettable summer moments.
the dance floors
A DJ booth will be surrounded by LED dance floors, self-powered by piezoelectricity, to encourage people to keep moving.
popup events
Participants around the world will be able to join in through popup events, featuring two-way screens that project themselves into the party using motion-tracking technology.
SPECIAL EDITION PACKAGING
vr goggles
We’ll introduce limited edition packaging that can transform into VR goggles, so Bacardi lovers everywhere can plug in and join the party wherever they are.
